dove evolution

Director Tim Piper, Ogilvy (treatment and post production) and Yael Staav, Soft Citizen (live action).
My personal thanks to Soho and Rogue (post production) for agreeing to do this film regardless of budget prior to awarding job. Same goes to photographer Gabor Jurina and make up artist Diana Carreiro who agreed to make it with me for nothing if need. Thanks to my friend who agreed to be the model in the ad. And thanks to Vapor music for the exhaustive music journey – (by Flashbulb in the end).
And thanks to my creative partner, Mike Kirkland.
Credits include Ogilvy London’s Dennis Lewis and Malcolm Poynton for starting it, Mike Hemingway, Ogilvy NY and Ogilvy Toronto. Go Dove. Great brand. Great people.

Duration : 0:1:14


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25 Responses to “dove evolution”

  1. dropxdeadxkelly on January 29th, 2010 at 12:36 pm

    wtf?
    wtf?

  2. The music is …
    The music is Passage D by The Flashbulb, according to Wikipedia. It’s beautiful, isn’t it?

  3. Hi…
    Nice video, …

    Hi…
    Nice video,but anyone know what the music in the background?

  4. I mean, did they …
    I mean, did they really need to bug her eyes out like that? Makes her look like an alien, no joke.

  5. Great vid. I don’t …
    Great vid. I don’t think I could ever let enyone do that to me.

  6. pattyboytheking: …
    pattyboytheking: youre so wrong on so many levels. people can act how they want when they want. obesity is a big problem in the world, but dont tell someone else that they are fat and they should do something to themselves.

  7. *C r a z i K i s s …
    *C r a z i K i s s . com*
    sеху jаpаnеsе nаkеd gir1s
    boobs sеху gir1s nаkеd

  8. add me on ur live …
    add me on ur live msnger
    im good at making bored people

    even more bored =)
    freee_radical@live

  9. Eh. Pattyboytheking …
    Eh. Pattyboytheking is clearly a troll.

  10. humcan somebody …
    humcan somebody rescue mehh from my loneliness really bored today

  11. Pattyboytheking on January 29th, 2010 at 12:36 pm

    hahaha WoW! Far …
    hahaha WoW! Far from it bitch. Im way better then that. I just think its funny that girls think its ok to just accept who they are. This little web commercial is a joke. If your not good looking you arent going anywhere

  12. The funny thing …
    The funny thing about these comments is they’re usually made by some fatass ugly man who plays WoW 20 hours a day. Go back under your rock.

  13. Pattyboytheking on January 29th, 2010 at 12:36 pm

    Fuck this. Every …
    this. Every girl should know that if youre not a dime piece you wont get anywhere in life. Rember that! All you fatties out there should take note. get on a treadmill and do something with your lives. Looks are everything!

  14. 10,249,141 views, …
    10,249,141 views, That`s what Uniliver wanted. evolution of marketing

  15. They’re also the …
    They’re also the parent company of Axe body products whose marketing campaigns constantly objectify women.

  16. whats the name of …
    whats the name of the song in the ad with the piano?

  17. This is scary. I …
    This is scary. I know little girls as young as 5 are becoming self-conscious about their weight. Ridiculous.

  18. FYI: The company …
    FYI: The company that makes Dove also makes skin bleachers for girls like me who have that ugly, ugly non-white skin =D
    Talk about “real” beauty.

  19. Maybe the best …
    Maybe the best commercial I ever saw… It shows us that nobody is perfect

  20. ==’ it’s a project …
    ==’ it’s a project at school

  21. thx
    thx

  22. lets see if the …
    lets see if the Movie lives up to everyones expectation as the first reviews have not done any justice – Watch-Movie-Streams (dot) c o m

  23. noiniemriengTLBB on January 29th, 2010 at 12:36 pm

    i say: wow
    i say: wow

  24. dove is sexist, …
    dove is sexist, they only promote postie self image and thinking for girls/women

  25. this is so true.
    this is so true.

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